SO I have been extremely undilligent (new word) in posting to this blog. I actually like writing them but just never find the time. In addition to being busy designing framing, thinking up and installing new shows and servicing my corporate clients, there just isn't time. Now to communicate with the world you have to do so many things.
So in addition to a blog, Here are all the things we have to do to try and get people to come to a show at the gallery:
1. Post the event on our web site.
2. Send out a couple email blasts.
3. Send out a press release, and ideally follow up to try and get some press.
4. Post the event on all the online calendars in town. There are currently 11 and growing everyday.
5. Post event to Facebook or create an event.
6. Post on Linked in.
7. Send out on Twitter.
8. For a BIG show, design mail and distribute a postcard (old school but necessary once in a while)
9. Make signage.
And this is just to get noticed. It doesn't count the endless hours of meeting with artists, writing copy, checking in art, lining up food and drink, blah, blah, blah.
So why the rambling. Because I would LOVE a suggestion on how to do this better, or it would be fabulous if we sold $10,000 on every opening night. Actually, the latter sounds better.
So art critics of the world, take note. Help us lowly galleries get more coverage so we can spend more time blogging about things like the post existential meaning of abstract expressionism instead of licking cyber stamps.
Have you thought about hiring a Social Media/Communications intern? You have a few wonderful universities at your fingertips and combining the world of writing and art is right up the alley of a lot of college students. In my younger years, I would have clamored to be involved in something like that/this. You give the direction, they write the content, you approve and they post.
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